Abstract: A chew resistant, adjustable animal collar having a semi-rigid but flexible insert affixed therein to increase durability thereof. The chew resistant, adjustable animal collar including a first metal wire affixed to a first peripheral edge of and spanning substantially an entire length of a longitudinal axis of the insert. The chew resistant, adjustable animal collar further including a second metal wire affixed to a second peripheral edge of the insert on an opposing side thereof relative to the first peripheral edge of the insert with the second metal wire also spanning substantially the entire length of the longitudinal axis of the insert.