Abstract: Described are computer-based systems, computer-implemented methods, and non-transitory computer-readable media for improving the targeting of advertising in a publishing platform by utilizing payment card transaction data in concert with publisher data.
Type:
Application
Filed:
August 29, 2013
Publication date:
March 5, 2015
Applicant:
VennScore LLC
Inventors:
Luis Gaston Gonzalez, Tiffany Latimer Gonzalez, Chance Michael Coble