Patents Assigned to Verto Analytics Oy
  • Patent number: 10795925
    Abstract: Method for supplying data to remotely cultivate a digital content reference library, to be executed by an electronic terminal device capable of visually displaying digital content to a user and communicating with a communications network, comprising establishing, by automatic observation logic, visual characteristics data representing the on-screen appearance of digital content, such as application, shown via a display of the terminal device (406), and transmitting the visual characteristics data to a remote server for updating a digital content reference library thereat linking content identity information with associated visual characteristics data in the received or processed form (408). A compatible method to be executed on the network side is presented as well as related, applicable terminal devices and server arrangements.
    Type: Grant
    Filed: October 8, 2015
    Date of Patent: October 6, 2020
    Assignee: Verto Analytics Oy
    Inventors: Hannu Verkasalo, Mika Ristimäki, Matias Kontturi, He Zhang
  • Patent number: 10742753
    Abstract: System for obtaining and analyzing data on online user behavior and other activity having regard to Internet connectable user devices, optionally mobile devices, the system being configured to collect data from a plurality of data sources, wherein the collected data includes at least individual user-level data acquired from user devices and census-level data indicating behavior and demographic characteristics across the entire population of users, active or measured services, with the user-level data being preferably collected using at least one user research panel of controlled constitution, preferably from multiple devices of each participant in the panel, the collected data being indicative of Internet, content, media, application, and/or device usage, organize the obtained user-level and census-level data into a multivalent categorized data set utilizing an ontological metadata schema, determine an electronic deliverable based on an integration of the user-level data and census-level data wherein census-l
    Type: Grant
    Filed: February 26, 2014
    Date of Patent: August 11, 2020
    Assignee: Verto Analytics Oy
    Inventors: Hannu Verkasalo, Chris Modzelewski, Eric Malmi
  • Publication number: 20190245635
    Abstract: Electronic arrangement for single-source cross-platform media measurements, comprising a communication interface arranged to receive observation data having regard to and at least partly determined at a plurality of electronic, preferably personal, devices of a number of users, at least one user of said number being associated with multiple devices of said plurality, said multiple devices belonging to mutually different technological platforms including online platforms for providing media exposure and the multiple devices comprising a usage meter to observe selected events indicative of device usage comprising media exposure, wherein the usage meter of at least one of the multiple devices being further arranged to observe user exposure to media on one or more external offline media distribution platforms, and at least one of the multiple devices being arranged to transmit observation data comprising indications of the observations towards the arrangement, at least one electronic database arranged to store th
    Type: Application
    Filed: July 27, 2017
    Publication date: August 8, 2019
    Applicant: Verto Analytics Oy
    Inventors: Hannu VERKASALO, Timo SMURA, Matti AKSELA
  • Publication number: 20190236625
    Abstract: A method (400) for enhancing data integrity in connection with a digital panel study to be performed by an electronic arrangement preferably comprising one or more servers, wherein the method comprises obtaining data (406) having regard to a plurality of panelists, wherein one or more data points associated with each panelist characterize demographic profile, device ownership, device-level behavioral profile and/or occurrences of events or traffic involving one or more electronic devices associated with the panelist, and where there is more and less complete data associated with different panelists in terms of data points, for a certain panelist of said plurality missing a data point, determining (413), based on the obtained data, a number of other panelists that originally have corresponding data point assigned and are otherwise similar to the certain panelist in terms of a number of other data points according to a selected criterion, preferably requiring similar data point values, and completing the missin
    Type: Application
    Filed: July 27, 2017
    Publication date: August 1, 2019
    Applicant: Verto Analytics Oy
    Inventors: Hannu VERKASALO, Timo SMURA, Matti AKSELA
  • Publication number: 20190065496
    Abstract: Method for supplying data to remotely cultivate a digital content reference library, to be executed by an electronic terminal device capable of visually displaying digital content to a user and communicating with a communications network, comprising establishing, by automatic observation logic, visual characteristics data representing the on-screen appearance of digital content, such as application, shown via a display of the terminal device (406), and transmitting the visual characteristics data to a remote server for updating a digital content reference library thereat linking content identity information with associated visual characteristics data in the received or processed form (408). A compatible method to be executed on the network side is presented as well as related, applicable terminal devices and server arrangements.
    Type: Application
    Filed: October 8, 2015
    Publication date: February 28, 2019
    Applicant: Verto Analytics Oy
    Inventors: Hannu Verkasalo, Mika Ristimäki, Matias Kontturi, He Zhang
  • Patent number: 10084869
    Abstract: Electronic terminal device including a processing entity for processing instructions and other data, functionally connected user interface entity, a display and user input elements, optionally a keypad or a touch-sensitive arrangement in connection with the display, a memory entity for storing the instructions and data, and a communication interface for transferring data with external entities, configured, in accordance with the instructions, to store data including a number of predetermined fingerprints, each characterizing display usage such as visual objects associated with software entities and potentially shown to the user via the display during execution of the software entity, and log data including behavioral data indicative of user engagement with the UI of the device, the logging incorporating detecting display usage, and storing indication of such detection in the memory, wherein the device is configured to determine the status of the display, and execute the logging according to the determination.
    Type: Grant
    Filed: October 4, 2013
    Date of Patent: September 25, 2018
    Assignee: VERTO ANALYTICS OY
    Inventor: Hannu Verkasalo
  • Publication number: 20180189660
    Abstract: Electronic arrangement (112) comprising a data interface (210) for transferring data with external elements, at least one processor (202) for processing instructions and other data, and memory (204) for storing the instructions and other data, said at least one processor being configured, in accordance with the stored instructions, to obtain at least one predictive user model (312,314) including one or more demographic characteristics as dependent variables to be predicted and usage statistics of applications as explanatory variables, obtain deterministic usage (316) statistics indicative of digital applications a target user has utilized during a monitoring period, and determine (318), through utilization of the deterministic usage statistics obtained during the monitoring period as input to the at least one established predictive model, an estimate of said one or more of the demographic characteristics of the target user.
    Type: Application
    Filed: December 30, 2016
    Publication date: July 5, 2018
    Applicant: Verto Analytics Oy
    Inventors: Eric Malmi, Timo Smura, Hannu Verkasalo, Matti Aksela
  • Publication number: 20180121938
    Abstract: A method for estimating the digital audience (102a, 102b, 102c) reached by a digital network (110) on at least one digital platform (104a, 104b, 104c) to be performed by computer equipment (114, 114B), comprising monitoring transactions (105a, 105b, 105c, 106) on said platform in the digital network for a predefined period, wherein the predefined period comprises at least a preliminary period, target period, and post-period, which are temporally sequential, capturing device-related identifiers associated with the observed transactions, wherein the device-related identifier preferably anonymously identifies a device or device user or related application profile, optionally a browser profile, determining, for each captured device-related identifier, whether it was observed at least once during both said preliminary period and said post-period, to extract persistent device-related identifiers from the captured device-related identifiers, and calculating statistics preferably containing aggregate statistics havin
    Type: Application
    Filed: December 22, 2017
    Publication date: May 3, 2018
    Applicant: Verto Analytics Oy
    Inventors: Hannu VERKASALO, Chris MODZELEWSKI
  • Patent number: 9471912
    Abstract: Electronic system for obtaining data, via one or more digital devices, on user behavior, digital transactions, and exposure relative to digital content and services, or external exposure and associated events between the user and the environment via sensors attached to digital devices, the system being configured to collect data reflecting the content and objects that the user at least potentially perceives as rendered on one or more digital screens attached to smart devices, reconstruct the at least potentially perceived visual landscape based on the collected data, and determine the target and/or level of user attention in view of the reconstruction and associated exposure events detected therein, and to apply locally stored information about rules or fingerprints in the digital object recognition process involving the collected data and validation of the type or identity of user actions, digital content, or external objects, as reflected by the reconstruction recapturing the visual landscape.
    Type: Grant
    Filed: February 6, 2014
    Date of Patent: October 18, 2016
    Assignee: VERTO ANALYTICS OY
    Inventors: Hannu Verkasalo, Subhradeep Kayal, Matias Kontturi, Eric Malmi
  • Publication number: 20150244820
    Abstract: System for obtaining and analyzing data on online user behavior and other activity having regard to Internet connectable user devices, optionally mobile devices, the system being configured to collect data from a plurality of data sources, wherein the collected data includes at least individual user-level data acquired from user devices and census-level data indicating behavior and demographic characteristics across the entire population of users, active or measured services, with the user-level data being preferably collected using at least one user research panel of controlled constitution, preferably from multiple devices of each participant in the panel, the collected data being indicative of Internet, content, media, application, and/or device usage, organize the obtained user-level and census-level data into a multivalent categorized data set utilizing an ontological metadata schema, determine an electronic deliverable based on an integration of the user-level data and census-level data wherein census-l
    Type: Application
    Filed: February 26, 2014
    Publication date: August 27, 2015
    Applicant: Verto Analytics Oy
    Inventors: Hannu VERKASALO, Chris MODZELEWSKI, Eric MALMI
  • Publication number: 20150220814
    Abstract: Electronic system for obtaining data, via one or more digital devices, on user behavior, digital transactions, and exposure relative to digital content and services, or external exposure and associated events between the user and the environment via sensors attached to digital devices, the system being configured to collect data reflecting the content and objects that the user at least potentially perceives as rendered on one or more digital screens attached to smart devices, reconstruct the at least potentially perceived visual landscape based on the collected data, and determine the target and/or level of user attention in view of the reconstruction and associated exposure events detected therein, and to apply locally stored information about rules or fingerprints in the digital object recognition process involving the collected data and validation of the type or identity of user actions, digital content, or external objects, as reflected by the reconstruction recapturing the visual landscape.
    Type: Application
    Filed: February 6, 2014
    Publication date: August 6, 2015
    Applicant: Verto Analytics Oy
    Inventors: Hannu VERKASALO, Subhradeep KAYAL, Matias KONTTURI, Eric MALMI
  • Publication number: 20150100887
    Abstract: Electronic terminal device including a processing entity for processing instructions and other data, functionally connected user interface entity, a display and user input elements, optionally a keypad or a touch-sensitive arrangement in connection with the display, a memory entity for storing the instructions and data, and a communication interface for transferring data with external entities, configured, in accordance with the instructions, to store data including a number of predetermined fingerprints, each characterizing display usage such as visual objects associated with software entities and potentially shown to the user via the display during execution of the software entity, and log data including behavioral data indicative of user engagement with the UI of the device, the logging incorporating detecting display usage, and storing indication of such detection in the memory, wherein the device is configured to determine the status of the display, and execute the logging according to the determination.
    Type: Application
    Filed: October 4, 2013
    Publication date: April 9, 2015
    Applicant: Verto Analytics Oy
    Inventor: Hannu VERKASALO