Abstract: Systems and methods are provided for providing targeted messaging to a user of a user device without requiring transmittal of personal information from the user device. The user device employs one or more machine learning models to obtain analytic data that reflects the demographics of the user from personal information. This analytic data is then provided to a central server without transmission of the personal information. The central server uses the analytic data to obtain messaging from one or more third party providers that is targeted to the user of the user device, which is provided to the user device for display to the user. Other embodiments may be described and/or claimed.

Abstract: The present disclosure is directed to systems and methods that include a beacon that includes an antenna; data storage configured to store a code that is calculated according to an algorithm and based on a first variable, the first variable being defined according to a first interval of time; and a processor configured to cause the code to be emitted by the beacon.