Abstract: A web content generation platform is provided that is operable to initiate and guide the creation of interactive web content, including video debate content, and publish the content dynamically to one or more pages. The platform also includes an analytics engine that is operable to establish information regarding user preferences and interests based on their creation of interactive content or related content, consumption of interactive content or related content, and/or engagement with one another based on such interactive content or related content. A novel workflow for guiding the creation of video debate content is also provided, which is embodied in the content engine of the web content generation platform.