Patents Assigned to Viant Technology LLC
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Patent number: 11966938Abstract: A method and system determine a profile of a website. A record of visits by a group of profiled users to a web site is generated. Each of the profiled users has associated user demographic information. The profile for the website is calculated using the associated user demographic information and the record of visits. The profile consists of demographic characteristics of the web site. A website forecast is determined for a defined time period. The website forecast characterizes a target audience that consists of members of demographic subgroups with percentages in the website forecast that are greater than a predetermined threshold. A data or service is provided based on the calculated profile and website forecast.Type: GrantFiled: June 23, 2023Date of Patent: April 23, 2024Assignee: VIANT TECHNOLOGY LLCInventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
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Patent number: 11936703Abstract: A system and method provide media content based on a household when out- of-home. A first request for media content is received that originates from a first IP address and includes a first data element identification that is associated with a first user. A determination is made that the first IP address is associated with a first internet connected household (ICH). The first data element identification is aliased with the first ICH. A second request (that includes the first data element identification) for media content is received that originates from a second IP address that corresponds to a non-household IP address. In response to the second request and the aliasing, media content is retrieved (based on the first ICH) and transmitted to the first user at the second IP address.Type: GrantFiled: December 9, 2021Date of Patent: March 19, 2024Assignee: VIANT TECHNOLOGY LLCInventors: Fabrizio Blanco, Giuseppe Di Mauro
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Patent number: 11936618Abstract: A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.Type: GrantFiled: October 4, 2022Date of Patent: March 19, 2024Assignee: VIANT TECHNOLOGY LLCInventors: Brian C. DeFrancesco, Timothy C. Vanderhook, Christopher J. Vanderhook
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Publication number: 20230334518Abstract: A method and system determine a profile of a website. A record of visits by a group of profiled users to a web site is generated. Each of the profiled users has associated user demographic information. The profile for the website is calculated using the associated user demographic information and the record of visits. The profile consists of demographic characteristics of the web site. A website forecast is determined for a defined time period. The website forecast characterizes a target audience that consists of members of demographic subgroups with percentages in the website forecast that are greater than a predetermined threshold. A data or service is provided based on the calculated profile and website forecast.Type: ApplicationFiled: June 23, 2023Publication date: October 19, 2023Applicant: VIANT TECHNOLOGY LLCInventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M.N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
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Patent number: 11710141Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.Type: GrantFiled: March 29, 2022Date of Patent: July 25, 2023Assignee: VIANT TECHNOLOGY LLCInventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
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Publication number: 20230188583Abstract: A system and method provide media content based on a household when out-of-home. A first request for media content is received that originates from a first IP address and includes a first data element identification that is associated with a first user. A determination is made that the first IP address is associated with a first internet connected household (ICH). The first data element identification is aliased with the first ICH. A second request (that includes the first data element identification) for media content is received that originates from a second IP address that corresponds to a non-household IP address. In response to the second request and the aliasing, media content is retrieved (based on the first ICH) and transmitted to the first user at the second IP address.Type: ApplicationFiled: December 9, 2021Publication date: June 15, 2023Applicant: VIANT TECHNOLOGY LLCInventors: Fabrizio Blanco, Giuseppe Di Mauro
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Publication number: 20230027187Abstract: A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.Type: ApplicationFiled: October 4, 2022Publication date: January 26, 2023Applicant: VIANT TECHNOLOGY LLCInventors: Brian C. DeFrancesco, Timothy C. Vanderhook, Christopher J. Vanderhook
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Patent number: 11463403Abstract: A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.Type: GrantFiled: October 23, 2020Date of Patent: October 4, 2022Assignee: VIANT TECHNOLOGY LLCInventors: Brian C. DeFrancesco, Timothy C. Vanderhook, Christopher J. Vanderhook
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Publication number: 20220284477Abstract: A method, system, apparatus, and computer program product provide the ability to utilize household connections. A device is associated with a primary household. The primary household is connected with one or more additional households. Within a primary household profile, identification information (for the one or more additional households that are connected to the primary household) are stored. Media content based on data associated with the primary and connected households is then targeted.Type: ApplicationFiled: May 26, 2022Publication date: September 8, 2022Applicant: VIANT TECHNOLOGY LLCInventors: Timothy C. Vanderhook, Jason J. A. Knapp, Brian C. DeFrancesco
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Publication number: 20220239626Abstract: A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold, whether the IP address is associated with an ISP that provides residential internet service, and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.Type: ApplicationFiled: April 15, 2022Publication date: July 28, 2022Applicant: VIANT TECHNOLOGY LLCInventors: Brian C. DeFrancesco, Timothy C. Vanderhook, Christopher J. Vanderhook
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Publication number: 20220222694Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.Type: ApplicationFiled: March 29, 2022Publication date: July 14, 2022Applicant: VIANT TECHNOLOGY LLCInventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
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Patent number: 11367106Abstract: A method, system, apparatus, and computer program product provide the ability to utilize household connections. A device is associated with a primary household. The primary household is connected with one or more additional households. Within a primary household profile, identification information (for the one or more additional households that are connected to the primary household) are stored. Media content based on data associated with the primary and connected households is then targeted.Type: GrantFiled: June 18, 2015Date of Patent: June 21, 2022Assignee: VIANT TECHNOLOGY LLCInventors: Timothy C. Vanderhook, Jason J. A. Knapp, Brian C. DeFrancesco
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Patent number: 11354709Abstract: A method, system, and computer program product provide the ability to connect online and offline activity. Advertisement delivery information is acquired. The advertisement delivery information includes an advertisement identification and a user identification identifying a user to which the advertisement was delivered. Beacon information is acquired. The beacon information includes a beacon identification and location. The beacon identification and the device identification are received from an application executing on a first device associated with the user. The application receives the low energy signal from the beacon identified by the beacon identification. Based on the advertisement delivery information, beacon identification, and device identification, conversion of the advertisement is directly attributed. Conversion information based on the conversion is then provided.Type: GrantFiled: July 14, 2015Date of Patent: June 7, 2022Assignee: VIANT TECHNOLOGY LLCInventors: Keith Reynolds, Ezra Suveyke, Nolan Thomas Brown
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Patent number: 11315025Abstract: A method and system provide the ability to forecast events that match a criterion. Input is received and includes an event set and a criterion. The event set includes events and each of the events is a record with features. Each feature is an instance of a feature type (FT) and feature value (FV) combination. The criterion is a logical statement that specifies a criterion FT, a criterion FV, and an operator. The event set is partitioned and a partition BitSet is built for each partition. Each partition length of each partition BitSet is based on a number of the events. Based on the partition BitSets, a partition FT-FV count is created. For each partition, a partition FT criterion BitSet is created and a partition Criterion BitSet is computed based thereon. The forecast is then computed based on the partition Criterion BitSet.Type: GrantFiled: October 4, 2018Date of Patent: April 26, 2022Assignee: VIANT TECHNOLOGY LLCInventors: Adrian Witas, Varoujan Bedirian
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Patent number: 11310195Abstract: A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.Type: GrantFiled: August 31, 2020Date of Patent: April 19, 2022Assignee: VIANT TECHNOLOGY LLCInventors: Brian C. DeFrancesco, Timothy C. Vanderhook, Christopher J. Vanderhook
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Patent number: 11288689Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.Type: GrantFiled: July 14, 2020Date of Patent: March 29, 2022Assignee: VIANT TECHNOLOGY LLCInventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
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Publication number: 20210099419Abstract: A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.Type: ApplicationFiled: October 23, 2020Publication date: April 1, 2021Applicant: VIANT TECHNOLOGY LLCInventors: Brian C. DeFrancesco, Timothy C. Vanderhook, Christopher J. Vanderhook
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Publication number: 20200396203Abstract: A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.Type: ApplicationFiled: August 31, 2020Publication date: December 17, 2020Applicant: VIANT TECHNOLOGY LLCInventors: Brian C. DeFrancesco, Timothy C. Vanderhook, Christopher J. Vanderhook
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Publication number: 20200342473Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.Type: ApplicationFiled: July 14, 2020Publication date: October 29, 2020Applicant: VIANT TECHNOLOGY LLCInventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
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Patent number: 10764240Abstract: A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.Type: GrantFiled: May 2, 2016Date of Patent: September 1, 2020Assignee: VIANT TECHNOLOGY LLCInventors: Brian C. DeFrancesco, Timothy C. Vanderhook, Christopher J. Vanderhook