Patents Assigned to Viant Technology LLC
  • Patent number: 11463403
    Abstract: A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.
    Type: Grant
    Filed: October 23, 2020
    Date of Patent: October 4, 2022
    Assignee: VIANT TECHNOLOGY LLC
    Inventors: Brian C. DeFrancesco, Timothy C. Vanderhook, Christopher J. Vanderhook
  • Publication number: 20220284477
    Abstract: A method, system, apparatus, and computer program product provide the ability to utilize household connections. A device is associated with a primary household. The primary household is connected with one or more additional households. Within a primary household profile, identification information (for the one or more additional households that are connected to the primary household) are stored. Media content based on data associated with the primary and connected households is then targeted.
    Type: Application
    Filed: May 26, 2022
    Publication date: September 8, 2022
    Applicant: VIANT TECHNOLOGY LLC
    Inventors: Timothy C. Vanderhook, Jason J. A. Knapp, Brian C. DeFrancesco
  • Publication number: 20220239626
    Abstract: A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold, whether the IP address is associated with an ISP that provides residential internet service, and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.
    Type: Application
    Filed: April 15, 2022
    Publication date: July 28, 2022
    Applicant: VIANT TECHNOLOGY LLC
    Inventors: Brian C. DeFrancesco, Timothy C. Vanderhook, Christopher J. Vanderhook
  • Publication number: 20220222694
    Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.
    Type: Application
    Filed: March 29, 2022
    Publication date: July 14, 2022
    Applicant: VIANT TECHNOLOGY LLC
    Inventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
  • Patent number: 11367106
    Abstract: A method, system, apparatus, and computer program product provide the ability to utilize household connections. A device is associated with a primary household. The primary household is connected with one or more additional households. Within a primary household profile, identification information (for the one or more additional households that are connected to the primary household) are stored. Media content based on data associated with the primary and connected households is then targeted.
    Type: Grant
    Filed: June 18, 2015
    Date of Patent: June 21, 2022
    Assignee: VIANT TECHNOLOGY LLC
    Inventors: Timothy C. Vanderhook, Jason J. A. Knapp, Brian C. DeFrancesco
  • Patent number: 11354709
    Abstract: A method, system, and computer program product provide the ability to connect online and offline activity. Advertisement delivery information is acquired. The advertisement delivery information includes an advertisement identification and a user identification identifying a user to which the advertisement was delivered. Beacon information is acquired. The beacon information includes a beacon identification and location. The beacon identification and the device identification are received from an application executing on a first device associated with the user. The application receives the low energy signal from the beacon identified by the beacon identification. Based on the advertisement delivery information, beacon identification, and device identification, conversion of the advertisement is directly attributed. Conversion information based on the conversion is then provided.
    Type: Grant
    Filed: July 14, 2015
    Date of Patent: June 7, 2022
    Assignee: VIANT TECHNOLOGY LLC
    Inventors: Keith Reynolds, Ezra Suveyke, Nolan Thomas Brown
  • Patent number: 11315025
    Abstract: A method and system provide the ability to forecast events that match a criterion. Input is received and includes an event set and a criterion. The event set includes events and each of the events is a record with features. Each feature is an instance of a feature type (FT) and feature value (FV) combination. The criterion is a logical statement that specifies a criterion FT, a criterion FV, and an operator. The event set is partitioned and a partition BitSet is built for each partition. Each partition length of each partition BitSet is based on a number of the events. Based on the partition BitSets, a partition FT-FV count is created. For each partition, a partition FT criterion BitSet is created and a partition Criterion BitSet is computed based thereon. The forecast is then computed based on the partition Criterion BitSet.
    Type: Grant
    Filed: October 4, 2018
    Date of Patent: April 26, 2022
    Assignee: VIANT TECHNOLOGY LLC
    Inventors: Adrian Witas, Varoujan Bedirian
  • Patent number: 11310195
    Abstract: A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.
    Type: Grant
    Filed: August 31, 2020
    Date of Patent: April 19, 2022
    Assignee: VIANT TECHNOLOGY LLC
    Inventors: Brian C. DeFrancesco, Timothy C. Vanderhook, Christopher J. Vanderhook
  • Patent number: 11288689
    Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.
    Type: Grant
    Filed: July 14, 2020
    Date of Patent: March 29, 2022
    Assignee: VIANT TECHNOLOGY LLC
    Inventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
  • Publication number: 20210099419
    Abstract: A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.
    Type: Application
    Filed: October 23, 2020
    Publication date: April 1, 2021
    Applicant: VIANT TECHNOLOGY LLC
    Inventors: Brian C. DeFrancesco, Timothy C. Vanderhook, Christopher J. Vanderhook
  • Publication number: 20200396203
    Abstract: A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.
    Type: Application
    Filed: August 31, 2020
    Publication date: December 17, 2020
    Applicant: VIANT TECHNOLOGY LLC
    Inventors: Brian C. DeFrancesco, Timothy C. Vanderhook, Christopher J. Vanderhook
  • Publication number: 20200342473
    Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.
    Type: Application
    Filed: July 14, 2020
    Publication date: October 29, 2020
    Applicant: VIANT TECHNOLOGY LLC
    Inventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
  • Patent number: 10764240
    Abstract: A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.
    Type: Grant
    Filed: May 2, 2016
    Date of Patent: September 1, 2020
    Assignee: VIANT TECHNOLOGY LLC
    Inventors: Brian C. DeFrancesco, Timothy C. Vanderhook, Christopher J. Vanderhook
  • Patent number: 10713671
    Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.
    Type: Grant
    Filed: March 7, 2017
    Date of Patent: July 14, 2020
    Assignee: VIANT TECHNOLOGY LLC
    Inventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
  • Patent number: 10607261
    Abstract: A method, apparatus, system, and computer program product provide the ability to bid for an advertising impression. Via input from an advertising purchaser, a publisher specification is defined. The publisher specification provides impression information regarding impressions desired by the advertising purchaser. An auction is conducted by receiving one or more bids (that comply with the specification) from one or more publishers. A determination is made regarding which of the one or more publishers has provided a successful bid. The advertising purchaser is enabled to provide one or more advertisements to the one or more successful bidding publishers.
    Type: Grant
    Filed: September 2, 2014
    Date of Patent: March 31, 2020
    Assignee: VIANT TECHNOLOGY LLC
    Inventors: Jason J. A. Knapp, Timothy Charles Vanderhook
  • Patent number: 10430467
    Abstract: A method and system provide the ability to determine matching subjects for features provided in a stimulus. Subject information is pre-processed by receiving input (a feature type definition and a subject set) and building BitSets across all subjects in the subject set. The stimulus is received and includes stimulus features. For each feature type in the stimulus features, all feature type BitSets from the subject set that match are assembled. An evaluation BitSet is built by combining the assembled feature type BitSets. Matching subjects that match the stimulus are determined based on the evaluation BitSet.
    Type: Grant
    Filed: September 8, 2017
    Date of Patent: October 1, 2019
    Assignee: VIANT TECHNOLOGY LLC
    Inventors: Adrian Witas, Kyle R. Kincaid, Varoujan Bedirian
  • Publication number: 20190287001
    Abstract: A method and system provide the ability to forecast events that match a criterion. Input is received and includes an event set and a criterion. The event set includes events and each of the events is a record with features. Each feature is an instance of a feature type (FT) and feature value (FV) combination. The criterion is a logical statement that specifies a criterion FT, a criterion FV, and an operator. The event set is partitioned and a partition BitSet is built for each partition. Each partition length of each partition BitSet is based on a number of the events. Based on the partition BitSets, a partition FT-FV count is created. For each partition, a partition FT criterion BitSet is created and a partition Criterion BitSet is computed based thereon. The forecast is then computed based on the partition Criterion BitSet.
    Type: Application
    Filed: October 4, 2018
    Publication date: September 19, 2019
    Applicant: Viant Technology LLC
    Inventors: Adrian Witas, Varoujan Bedirian
  • Publication number: 20190080021
    Abstract: A method and system provide the ability to determine matching subjects for features provided in a stimulus. Subject information is pre-processed by receiving input (a feature type definition and a subject set) and building BitSets across all subjects in the subject set. The stimulus is received and includes stimulus features. For each feature type in the stimulus features, all feature type BitSets from the subject set that match are assembled. An evaluation BitSet is built by combining the assembled feature type BitSets. Matching subjects that match the stimulus are determined based on the evaluation BitSet.
    Type: Application
    Filed: September 8, 2017
    Publication date: March 14, 2019
    Applicant: Viant Technology LLC
    Inventors: Adrian Witas, Kyle R. Kincaid, Varoujan Bedirian
  • Publication number: 20170278118
    Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.
    Type: Application
    Filed: March 7, 2017
    Publication date: September 28, 2017
    Applicant: Viant Technology LLC
    Inventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
  • Patent number: 9619815
    Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.
    Type: Grant
    Filed: June 6, 2014
    Date of Patent: April 11, 2017
    Assignee: Viant Technology LLC
    Inventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara