Abstract: A method of providing additional information to a viewer of a moving image file is disclosed. The method includes the steps of providing one or more tags within the moving image file indicating the existence of additional product information; visually indicating the existence of the tags alongside or over the moving image; detecting a request to view the product information associated with the one or more tags; pausing the moving image; and displaying the requested product information over the paused image.

Abstract: A system for enabling the tagging of items appearing in a moving or paused image includes the use of an identification device on or within said item to be tagged. The method includes capturing moving image footage containing the image of said item to be tagged, detecting the presence and the position of the identification means within each frame of the moving image footage and hence determining the position of the item to be tagged in each frame of the moving image. By automatically determining the position of the identification device, a suitable tag can then be automatically associated with the item which has the identification device provided thereon or therein when saving or transmitting the moving image.

Abstract: A method of providing additional information to a viewer of a moving image file is disclosed. The method includes the steps of providing one or more tags within the moving image file indicating the existence of additional product information; visually indicating the existence of the tags alongside or over the moving image; detecting a request to view the product information associated with the one or more tags; pausing the moving image; and displaying the requested product information over the paused image.