Abstract: A merchandise display and dispenser rack comprising a planar frame having a pair of spaced transverse members on which are releasably supported, in vertical orientation, a plurality of linear merchandise-supporting members. Each of these members is provided with a plurality of upwardly extending, outwardly protruding merchandise-receiving ears spaced along the length thereof. These racks may be arranged with appropriate numbers of vertically oriented merchandise-supporting members and appropriate amounts of merchandise for an efficient, eye-catching display.