Patents Assigned to VideoAmp, Inc.
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Patent number: 12184946Abstract: The technology relates to sequential or tailored delivery of advertising content across a plurality of media conduits. The invention achieves sequential story telling for advertising campaigns in place of single-series advertising, by delivering over a period of several sessions on a variety of devices. An advertiser can air a campaign on a consumer individual's cell phone device, continue the second portion of the campaign via a desktop browser session, and conclude with the third portion of the campaign on the individual's OTT device. The technology provides advanced controls over targeting and scheduling with high precision.Type: GrantFiled: May 21, 2018Date of Patent: December 31, 2024Assignee: VideoAmp, Inc.Inventors: Debajyoti Ray, Ross McCray, David Gullo, Jay Prasad
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Patent number: 12177532Abstract: The current invention relates to a computer-generated method for optimizing placement of advertising content across multiple different devices. The system permits targeting of advertising content to consumers on TV and mobile devices that can be operated from within a multi-channel video programming distributor's environment. The system is able to use hard and soft constraints to come up with a number of possible targets for an advertising campaign and can then provide tools for optimizing those targets. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumer's device graph to predict future consumption behavior. The system includes an interface through which a user can adjust various constraints and optimize a distributor's revenue yield from advertising.Type: GrantFiled: October 20, 2020Date of Patent: December 24, 2024Assignee: VIDEOAMP, INC.Inventors: Debajyoti Ray, Ross McCray, David Gullo, Jay Prasad
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Patent number: 12177533Abstract: The current invention relates to a computer-generated method for optimizing placement of advertising content across multiple different devices. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumer's device graph to predict future consumption behavior. The system includes an interface through which an advertiser can access relevant information about inventory and success of a given placement.Type: GrantFiled: October 4, 2022Date of Patent: December 24, 2024Assignee: VIDEOAMP, INC.Inventors: Debajyoti Ray, Ross McCray, David Gullo, Jay Prasad
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Publication number: 20240422405Abstract: The present invention is directed to statistical methods for measuring cross-screen efficacy as it relates to advertising. The improved statistical methods provide the ability for advertisers and advertising agencies to predict the behaviors of consumers based on their aggregated cross-screen behavior. The system creates a new output that includes optimized user segments and classifications. A second part of the output is improved measurement and prediction of future consumer behaviors based on the processed multisided data on cross-screen behavior.Type: ApplicationFiled: August 27, 2024Publication date: December 19, 2024Applicant: VIDEOAMP, INC.Inventors: Debajyoti Ray, Ross McCray, David Gullo, Jay Prasad
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Patent number: 12075134Abstract: The present invention is directed to statistical methods for measuring cross-screen efficacy as it relates to advertising. The improved statistical methods provide the ability for advertisers and advertising agencies to predict the behaviors of consumers based on their aggregated cross-screen behavior. The system creates a new output that includes optimized user segments and classifications. A second part of the output is improved measurement and prediction of future consumer behaviors based on the processed multisided data on cross-screen behavior.Type: GrantFiled: February 4, 2020Date of Patent: August 27, 2024Assignee: VideoAmp, Inc.Inventors: Debajyoti Ray, Ross McCray, David Gullo, Jay Prasad
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Publication number: 20240187706Abstract: Within an advertising buying platform, advertising buyers are able to direct advertising content to TV/OTT/VOD inventory that matches targeted market segments. The advertising buyers select from a list of available market segments, and the system pairs the market segments to an anonymous dataset of media consumers (using a database of hashed online IDs). The dataset of hashed online IDs is then mapped to external OEM IDs (such as from a Smart TV) via the functions of a hashed identity mapping method. This permits the advertiser to target advertising content to a population of TV viewers. Also described herein are methods of bidding on programmatic TV content.Type: ApplicationFiled: December 26, 2023Publication date: June 6, 2024Applicant: VIDEOAMP, INC.Inventors: Debajyoti Ray, Ross McCray, David Gullo
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Publication number: 20240126751Abstract: A method includes obtaining, at a first data provider, a first query generation request. The method also includes determining whether a first query, that is to be generated based on the first query generation request, is approved. In response to a determination that the first query, that is to be generated, is approved, the method also includes generating the first query. The method further includes sharing the generated first query with a second data provider.Type: ApplicationFiled: December 26, 2023Publication date: April 18, 2024Applicant: VIDEOAMP, INC.Inventors: Austin Douglas Guthals, Christian Romano, Jack Haocheng Wang, Phuc Hong Ngo, Steve James Whalen, Ramzi Joseph Nasr
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Patent number: 11856272Abstract: Within an advertising buying platform, advertising buyers are able to direct advertising content to TV/OTT/VOD inventory that matches targeted market segments. The advertising buyers select from a list of available market segments, and the system pairs the market segments to an anonymous dataset of media consumers (using a database of hashed online IDs). The dataset of hashed online IDs is then mapped to external OEM IDs (such as from a Smart TV) via the functions of a hashed identity mapping method. This permits the advertiser to target advertising content to a population of TV viewers. Also described herein are methods of bidding on programmatic TV content.Type: GrantFiled: August 31, 2018Date of Patent: December 26, 2023Assignee: VIDEOAMP, INC.Inventors: Debajyoti Ray, Ross McCray, David Gullo
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Patent number: 11853299Abstract: A method includes obtaining, at a first data provider, a first query generation request. The method also includes determining whether a first query, that is to be generated based on the first query generation request, is approved. In response to a determination that the first query, that is to be generated, is approved, the method also includes generating the first query. The method further includes sharing the generated first query with a second data provider.Type: GrantFiled: December 1, 2022Date of Patent: December 26, 2023Assignee: Videoamp, Inc.Inventors: Austin Douglas Guthals, Christian Romano, Jack Haocheng Wang, Phuc Hong Ngo, Steve James Whalen, Ramzi Joseph Nasr
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Patent number: 11463786Abstract: The current invention relates to a computer-generated method for optimizing placement of advertising content across multiple different devices. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumer's device graph to predict future consumption behavior. The system includes an interface through which an advertiser can access relevant information about inventory and success of a given placement.Type: GrantFiled: May 26, 2020Date of Patent: October 4, 2022Assignee: VideoAmp, Inc.Inventors: Debajyoti Ray, Ross McCray, David Gullo, Jay Prasad
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Patent number: 11425441Abstract: The current invention relates to a computer-generated method for optimizing placement of advertising content to consumers' TV's using a programmatic TV bidding model. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumer's device graph to predict future consumption behavior. The system includes an interface through which an advertiser can access relevant information about inventory and success of a given placement.Type: GrantFiled: November 13, 2018Date of Patent: August 23, 2022Assignee: VideoAmp, Inc.Inventors: Debajyoti Ray, Ross McCray, David Gullo, Jay Prasad
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Patent number: 11301464Abstract: A method may include obtaining a first data corpus and a second data corpus. The method may include correlating the first data corpus with the second data corpus. The method may include identifying a first rule and a second rule associated with performing searches. The method may include obtaining a first search query from a first data accessor to search the first data corpus and the second data corpus. The method may include validating that the first data accessor has permission to perform a search. The method may include obtaining first search results based on the first search query. The method may include validating the first search results based on the first rule and the second rule. The method may include transforming the first search results based on the first rule and the second rule. The method may include providing the transformed first search results to the first data accessor.Type: GrantFiled: January 14, 2020Date of Patent: April 12, 2022Assignee: VideoAmp, Inc.Inventors: Ross Anthony McCray, Drew Hiroshi Kanoa Goya, Raja Ram Sankar, Leo P. Chun
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Patent number: 11263210Abstract: Embodiments of the present disclosure may provide a data clean room allowing secure data analysis across multiple accounts, without the use of third parties. Each account may be associated with a different company or party. The data clean room may provide security functions to safeguard sensitive information. For example, the data clean room may restrict access to data in other accounts. The data clean room may also restrict which data may be used in the analysis and may restrict the output. The overlap data may be anonymized to prevent sensitive information from being revealed.Type: GrantFiled: July 28, 2021Date of Patent: March 1, 2022Assignee: VideoAmp, Inc.Inventors: Ross Anthony McCray, Drew Hiroshi Kanoa Goya, Raja Ram Sankar, Leo P. Chun
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Patent number: 10812870Abstract: The current invention relates to a computer-generated method for optimizing placement of advertising content across multiple different devices. The system permits targeting of advertising content to consumers on TV and mobile devices that can be operated from within a multi-channel video programming distributor's environment. The system is able to use hard and soft constraints to come up with a number of possible targets for an advertising campaign and can then provide tools for optimizing those targets. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumer's device graph to predict future consumption behavior. The system includes an interface through which a user can adjust various constraints and optimize a distributor's revenue yield from advertising.Type: GrantFiled: January 13, 2017Date of Patent: October 20, 2020Assignee: VideoAmp, Inc.Inventors: Debajyoti Ray, Ross McCray, David Gullo, Jay Prasad
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Patent number: 10667020Abstract: The current invention relates to a computer-generated method for optimizing placement of advertising content across multiple different devices. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumer's device graph to predict future consumption behavior. The system includes an interface through which an advertiser can access relevant information about inventory and success of a given placement.Type: GrantFiled: May 21, 2018Date of Patent: May 26, 2020Assignee: VIDEOAMP, INC.Inventors: Debajyoti Ray, Ross McCray, David Gullo, Jay Prasad
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Patent number: 10555050Abstract: The present invention is directed to statistical methods for measuring cross-screen efficacy as it relates to advertising. The improved statistical methods provide the ability for advertisers and advertising agencies to predict the behaviors of consumers based on their aggregated cross-screen behavior. The system creates a new output that includes optimized user segments and classifications. A second part of the output is improved measurement and prediction of future consumer behaviors based on the processed multi-sided data on cross-screen behavior.Type: GrantFiled: July 25, 2016Date of Patent: February 4, 2020Assignee: VIDEOAMP, Inc.Inventors: Debajyoti Ray, Ross McCray, David Gullo, Jay Prasad
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Patent number: 10136174Abstract: The current invention relates to a computer-generated method for optimizing placement of advertising content to consumers' TV's using a programmatic TV bidding model. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumer's device graph to predict future consumption behavior. The system includes an interface through which an advertiser can access relevant information about inventory and success of a given placement.Type: GrantFiled: January 31, 2017Date of Patent: November 20, 2018Assignee: VideoAmp, Inc.Inventors: Debajyoti Ray, Ross McCray, David Gullo, Jay Prasad
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Patent number: 10085073Abstract: Within an advertising buying platform, advertising buyers are able to direct advertising content to TV/OTT/VOD inventory that matches targeted market segments. The advertising buyers select from a list of available market segments, and the system pairs the market segments to an anonymous dataset of media consumers (using a database of hashed online IDs). The dataset of hashed online IDs is then mapped to external OEM IDs (such as from a Smart TV) via the functions of a hashed identity mapping method. This permits the advertiser to target advertising content to a population of TV viewers. Also described herein are methods of bidding on programmatic TV content.Type: GrantFiled: July 25, 2016Date of Patent: September 25, 2018Assignee: VideoAmp, Inc.Inventors: Debajyoti Ray, Ross McCray, David Gullo, Jay Prasad
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Patent number: 9980011Abstract: The technology relates to sequential or tailored delivery of advertising content across a plurality of media conduits. The invention achieves sequential story telling for advertising campaigns in place of single-series advertising, by delivering over a period of several sessions on a variety of devices. An advertiser can air a campaign on a consumer individual's cell phone device, continue the second portion of the campaign via a desktop browser session, and conclude with the third portion of the campaign on the individual's OTT device. The technology provides advanced controls over targeting and scheduling with high precision.Type: GrantFiled: July 25, 2016Date of Patent: May 22, 2018Assignee: VideoAmp, Inc.Inventors: Debajyoti Ray, Ross McCray, David Gullo, Jay Prasad
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Patent number: 9980010Abstract: The current invention relates to a computer-generated method for optimizing placement of advertising content across multiple different devices. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumer's device graph to predict future consumption behavior. The system includes an interface through which an advertiser can access relevant information about inventory and success of a given placement.Type: GrantFiled: July 25, 2016Date of Patent: May 22, 2018Assignee: VideoAmp, Inc.Inventors: Debajyoti Ray, Ross McCray, David Gullo, Jay Prasad