Abstract: A system, platform, application and method are provided to enable automated video and image background segmentation and replacement, wherein the platform includes a video background segmentation and replacement module including a segmentation and replacement engine and engine processing script(s); a program interface for allowing data provision to the segmentation and replacement module; and a remote device providing remote user access to the server, wherein the remote device runs code to enable automatic placement of a frame(s) foreground with a replaced background on a viewing platform.