Abstract: According to various embodiments described herein, mechanisms are provided for employing artificial intelligence (AI), such as in the form of large language models, to simulate responses to stimuli. A study may be created, a set of AI subjects having specified characteristics may be generated, and stimuli may be generated and presented to such AI subjects. Responses may be recorded and analyzed, and reports may be generated based on such analysis. The described system and method provide mechanisms for making research and/or product decisions based on observed responses by the AI subjects to stimuli.