Abstract: Monitoring client traffic at frequencies suitable to infer playback information of applications executing at the client device is described herein. By way of example, network traffic transmitted to a client application can be analyzed to determine an amount of traffic consumed by the client. Based on the amount of traffic and optionally network conditions observed by the client, a suitable resource level can be determined for conveying the traffic to the client. Adjustments to allocated resources can be made, where requested, to improve consumption rates of allocated resources. The resource level can be determined at a frequency suitable to identify changes in playback state of the client application, to provide changes in allocated resource that closely respond to changes in traffic demand.

Abstract: Providing for aggregate billing related to provisioning network access and network content to an application or device is described herein. By way of example, the application or device (e.g., a client, . . . ) can be provided network access at a discounted rate to access content of content provider. The network access can be general access, or can be limited access to one or more web-pages, domains, hosts, etc. in various embodiments. Charges for content consumed by the client can be an aggregated charge that includes charges for the content and charges for the network access. In various embodiments, network access can facilitate a relatively persistent connection to a network, with network access charges aggregated into charges for consumption of online content or utilization of online services, or vice versa.

Abstract: Providing for improved efficiency in delivery of content over a network is described herein. By way of example, a metric of communication related to electronic communication between a device and a network access point can be obtained and utilized to calculate or infer a resource load associated with delivering the content to the device. If the metric of communication indicates a resource load that exceeds a predetermined measure, a message can be sent to a content server originating the provisioning of content for the device. In particular aspects, the message can instruct the content server to reduce a resource-impacting characteristic of the content, or transmission of the content. The metric of communication can continue to be monitored, and the change to the resource-impacting characteristic can be maintained or revoked based on subsequent indications of the metric of communication.

Abstract: Providing for external control of data network client resources for application-based client network access is described herein. By way of example, the external control can be implemented by a third party service provider in conjunction with delivery of content to the client devices. The external control can be provided over a network gateway, for instance, and facilitate a proxy access to resource allocation components of the data network, or alternatively a direct communication access between the resource allocation components and third party service provider. The external control enables a content service provider to allocate resources on an as-needed basis to subsets of client devices requesting such content. Billing for data network resources as well as for service provider content can be reconciled among the respective networks and client according to a predetermined billing arrangement.

Abstract: Offer based provision of fee based network access is presented herein. An access component can provide a complementary access of first content of a network to a device without a per-access fee to a user account associated with the device. A monitor component can receive, from the device, a request for an alternate access of second content of the network that is different from the first content. The access component, based on a characteristic associated with the network determined to satisfy a defined condition with respect to the alternate access, can send an offer directed to the device for purchase of the alternate access with the per-access fee to the user account.