Abstract: An attention attracting article for a viewing device, such as a camera or a pair of binoculars, is preferably die cut from a single sheet of cardboard and folded around the viewing device to define an enclosure therefor, the attention attractor including a character with a head extending outwardly from the enclosure and hands on the enclosure so that from a vantage point facing the viewing device, it appears as if the character is holding the viewing device and looking therethrough. Particularly when the viewing device is a camera, the attention attracting article helps retain a child's attention when it is desired to take a photograph of the child, because the child believes that the familiar character is encouraging interaction with the camera, rather than concealment of the camera. When used with binoculars, the article attracting device is primarily for amusement, although it could also be used to encourage children to use binoculars and perhaps arouse their curiosity about optical principals.