Abstract: A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

Abstract: A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service, whether device activity from the IP address does not exceed a defined activity threshold, and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

Abstract: A method, system, and computer program product provide the ability to connect online and offline activity. Advertisement delivery information is acquired. The advertisement delivery information includes an advertisement identification and a user identification identifying a user to which the advertisement was delivered. Beacon information is acquired. The beacon information includes a beacon identification and location. The beacon identification and the device identification are received from an application executing on a first device associated with the user. The application receives the low energy signal from the beacon identified by the beacon identification. Based on the advertisement delivery information, beacon identification, and device identification, conversion of the advertisement is directly attributed. Conversion information based on the conversion is then provided.

Abstract: A method, system, apparatus, and computer program product provide the ability to utilize household connections. A device is associated with a primary household. The primary household is connected with one or more additional households. Within a primary household profile, identification information (for the one or more additional households that are connected to the primary household) are stored. Media content based on data associated with the primary and connected households is then targeted.

Abstract: A method, system, apparatus, advertising exchange system, and computer program product for acquiring advertisement impressions through an advertisement auction. A first maximum bid price to acquire an impression is defined. An entity set of one or more entities is identified. A second maximum bid price (that is higher than the first maximum price) to acquire the impression is defined. The first max bid price is used to bid for the impression during the advertisement auction. If the auction is being lost to the entity set, the bidding continues using the second maximum bid price.

Abstract: A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

Abstract: A method, apparatus, system, and computer program product provide the ability to bid for an advertising impression. Via input from an advertising purchaser, a publisher specification is defined. The publisher specification provides impression information regarding impressions desired by the advertising purchaser. An auction is conducted by receiving one or more bids (that comply with the specification) from one or more publishers. A determination is made regarding which of the one or more publishers has provided a successful bid. The advertising purchaser is enabled to provide one or more advertisements to the one or more successful bidding publishers.

Abstract: A method, apparatus, system, and computer program product provide the ability to bid for an advertising impression. Within an advertising exchange, an advertising bidding impression campaign to bid for the advertising impression is initialized. A desired impression quality rank is selected and a bid against the desired rank is accepted. An actual impression quality rank for an actual advertising impression in an advertising impression inventory is determined. Based on the bid and the actual impression quality rank, the actual advertising impression is awarded to the bidder.

Abstract: A method, apparatus, system, article of manufacture, and computer program product provide the ability to rate advertisement placement quality. First data is collected from a panel of opt-in users. The first data is information about advertisement exposure and first web pages visited. A system of web crawlers are used to visit and render second web pages in a web browser to extract web crawling data. The web crawling data is information about advertisement placement in the second web pages. The first data is processed and aggregated with the web crawling data. Based on the aggregated first data and web crawling data, an ad placement quality rating is computed.

Abstract: A method, apparatus, system, article of manufacture and computer program product provide the ability to determine the opportunity to see an online advertisement. Determinations are made regarding whether the advertisement is in a visible portion of a webpage, whether the advertisement is in an active tab of a web browser, and whether a browser window is visible. A confirmation is conducted that the visibility of the advertisement is not hindered by an element or a parent element property. A percentage of the advertisement that has an opportunity to be seen is calculated by dynamically inserting visibility trackers into the advertisement and detecting which of the trackers are concurrently visible at a same time. Times each of the trackers are visible are calculated to determine a time in view measurement by ad percentage. A determination is made whether the advertisement is shown to a real, human, non-automated website visitor.

Abstract: A method, apparatus, system, and computer program product provide the ability to capture online activity. A group of Internet users that is representative of a portion of all Internet users is determined. A browser extension is installed onto an Internet browser of each of the Internet users in the group. Data for active and intentional webpage visits is identified, captured, and collected, via the browser extension, from each of the Internet users. The data is then utilized.