Abstract: An exemplary method comprises describing a plurality of wines, each wine of the plurality of wines being described using descriptors, receiving at least one predetermined intensity value associated with each descriptor, storing the descriptors within a wine database, generating a consumer wine preference profile that includes a plurality of user preference intensity values, at least one of the plurality of user preference intensity values being associated with at least one of the descriptors, selecting at least one wine from the plurality of wines by correlating at least a subset of the plurality of user preference intensity values with at least a subset of the predetermined intensity values, and providing identification of the selected at least one wine from the plurality of wines.