Abstract: A computer implemented method includes allocating to an advertisement campaign, planned bookings for certain time periods and for certain digital displays from an Out Of Home inventory. The method also allocates, by a real-time bidding process, unplanned bookings to the time periods. Forecasts of unplanned bookings demand are taken into account in allocating planned bookings.
Type:
Grant
Filed:
February 24, 2022
Date of Patent:
March 4, 2025
Assignee:
VIOOH LIMITED
Inventors:
Carrie Ward, Ludovic Menard, Borahn Tarridec, Andrew Block
Abstract: A computer implemented method includes allocating to an advertisement campaign, planned bookings for certain time periods and for certain digital displays from an Out Of Home inventory. The method also allocates, by a real-time bidding process, unplanned bookings to the time periods. Forecasts of unplanned bookings demand are taken into account in allocating planned bookings.
Type:
Grant
Filed:
September 8, 2021
Date of Patent:
April 9, 2024
Assignee:
VIOOH LIMITED
Inventors:
Carrie Ward, Ludovic Menard, Borahn Tarridec, Andrew Block
Abstract: A computer implemented method includes allocating to an advertisement campaign, planned bookings for certain time periods and for certain digital displays from an Out Of Home inventory. The method also allocates, by a real-time bidding process, unplanned bookings to the time periods. Forecasts of unplanned bookings demand are taken into account in allocating planned bookings.
Type:
Application
Filed:
February 24, 2022
Publication date:
June 16, 2022
Applicant:
VIOOH LIMITED
Inventors:
Carrie WARD, Ludovic MENARD, Borahn TARRIDEC, Andrew BLOCK
Abstract: A computer implemented method includes allocating to an advertisement campaign, planned bookings for certain time periods and for certain digital displays from an Out Of Home inventory. The method also allocates, by a real-time bidding process, unplanned bookings to the time periods. Forecasts of unplanned bookings demand are taken into account in allocating planned bookings.
Type:
Application
Filed:
September 8, 2021
Publication date:
January 6, 2022
Applicant:
Viooh Limited
Inventors:
Carrie WARD, Ludovic MENARD, Borahn TARRIDEC, Andrew BLOCK
Abstract: A method for displaying contents from advertisement campaigns on displays belonging to an OOH inventory, by an artificial intelligence which is run by an allocation server and which is trained to optimally allocate displays and timing to advertisement campaigns.
Type:
Application
Filed:
October 31, 2018
Publication date:
November 7, 2019
Applicant:
VIOOH LIMITED
Inventors:
Ravi Ramani, Davide Magatti, Stephan Lavollée, Ian Bell, Elias Challita
Abstract: A method for displaying contents from advertisement campaigns on displays belonging to an OOH inventory, by an artificial intelligence module which is run by allocation server and which is trained to optimally allocate displays and timing to advertisement campaigns.
Type:
Application
Filed:
May 3, 2018
Publication date:
November 7, 2019
Applicant:
VIOOH LIMITED
Inventors:
Ian Bell, Elias Challita, Davide Magatti, Stephan Lavollée