Abstract: A computer readable medium, a file server, and a method for outcome-based mapping provide a marketing blueprint for aligning marketing activities to quantifiable business outcomes. In one form, the computer readable medium includes instructions that, when executed by a processor, cause the processor to generate a graphical user interface including text, a plurality of user-selectable options, and text input fields. The graphical user interface prompts a user through a process of defining a business outcome-based marketing program. The instructions, when executed, also cause the processor to receive user input corresponding to the graphical user interface defining quantifiable business outcomes and associated marketing tasks, and to map the associated marketing tasks to the quantifiable business outcomes to produce a marketing blueprint.

Abstract: In an embodiment, computer readable medium, file server system, and method include a marketing tool suite with a competitive advantage tool, a target tool, and an opportunity calculator tool. The marketing tool suites includes a plurality of instructions that, when executed by a processor, cause the processor to provide a graphical user interface including text, a plurality of user-selectable options, and text input fields to prompt a user through the plurality of marketing tools and receive user input based on a selected case to generate a marketing report.

Abstract: A computer-readable medium includes instructions that, when executed by a processor, cause the processor to selectively acquire first data corresponding to multiple categories of interest with respect to a marketing organization as a whole. When executed, the instructions further cause the processor to selectively acquire second data corresponding to multiple workflow categories with respect to individuals and organizations within the marketing organization and to generate at least one audit report based on at least one of the first data and the second data.

Abstract: A computer readable medium, a file server, and a method for outcome-based. mapping provide a marketing blueprint for aligning marketing activities to quantifiable business outcomes. In one form, the computer readable medium includes instructions that, when executed by a processor, cause the processor to generate a graphical user interface including text, a plurality of user-selectable options, and text input fields. The graphical user interface prompts a user through a process of defining a business outcome-based marketing program. The instructions, when executed, also cause the processor to receive user input corresponding to the graphical user interface defining quantifiable business outcomes and associated marketing tasks, and to map the associated marketing tasks to the quantifiable business outcomes to produce a marketing blueprint.