Abstract: In accordance with an exemplary embodiment a web-based content aggregation and discovery facility, comprises a plurality of content aggregations managed by the content aggregation and discovery facility, wherein each of the plurality of content aggregations is generated by a user and is comprised of a plurality of web-linked content elements selected by the user, where the plurality of visual web-linked content of a web-based content aggregation is directed to a topical subject and a plurality of user content databases with at least one content database associated with each user for storing content information associated with the web-linked content elements of the content aggregations generated by each user, the content information comprising a URL and an image selection, wherein the image selection is an image selected from images provided at a URL linked web location.