Abstract: An apparatus and system for the controlled delivery of a subliminal video and/or audio message on to a source signal from a video tape player or similar. The source signal is divided into audio and video portions. A video processor reads sychronization information from the source signal. A controller transmits a stored subliminal image at designated times to a mixer amplifier fully synchronized with the source signal. Concurrently, an audio subliminal message is applied to the source audio at a volume level regulated at some fraction to the source audio. The combined signals are transmitted to a monitor for undistracted viewing.