Abstract: A system and method are provided for delivering directed video content within a chat application. In response to a request to initiate a chat session generated by a user, a chat application is initiated. The chat application collects information associated with the user. The collected information may include contact information, demographic information, and information identifying products and services in which the user is interested. Based on the collected information, the chat application selects video content to be displayed to the user within a chat application interface.