Abstract: What is disclosed is a data gathering, storage and management system, which includes a database in which data files are stored. The database includes a series of selected keywords each associated with one or more content files, the content files comprising advertisements, information, on-screen control buttons for performing a series of functions, and links for access to websites and other sources of information. The system accepts audio data files and identifies keywords that may be heard in the audio file. In one embodiment, the audio data file is transcribed and keywords are searched for in the transcribed text. The identified keywords from the audio data file are compared with the selected keywords, and at least one content file is selected for display for each retrieved keyword in the list which matches a selected keyword.