Abstract: A method of transferring an image to an article is provided using a heat-transfer assembly having a support layer and an image transfer layer, wherein the image transfer layer contains a binder, ink receptor and a film-forming, hydrophilic blocking agent. When an aqueous ink composition is used to print an image on the upper surface of the transfer assembly, the blocking agent is disrupted in the imaged areas, but not the unimaged areas, such that when the image is transferred to a substrate by the application of heat and pressure, substantially all of the binder in the unimaged areas remains with the transfer assembly.

Abstract: A method of transferring an image to an article is provided using a heat-transfer assembly having a support layer and an image transfer layer, wherein the image transfer layer contains a binder, ink receptor and a film-forming, hydrophilic blocking agent. When an aqueous ink composition is used to print an image on the upper surface of the transfer assembly, the blocking agent is disrupted in the imaged areas, but not the unimaged areas, such that when the image is transferred to a substrate by the application of heat and pressure, substantially all of the binder in the unimaged areas remains with the transfer assembly.