Abstract: Images are projected onto a projection medium including a screen, which forms an open, light-penetrable structure having a plurality of light-reflecting surface parts. The projection medium may include a screen that is perforated or net-like, such as tulle or bridal veil, or that includes transparent and opaque or light-reflecting areas. The projection screen may be positioned within a shop or another room having a show window or display window spaced from the screen. A control device, such as a touch screen, for controlling the operation of the projector, may be positioned so as to be accessible to a viewer outside the room.