Abstract: A system and method for tracking and interactively displaying the distribution of online source content, comprises a computer having one or more physical processors for tracking a unique online source content item, aggregating and processing data associated with the dissemination of unique online source content, and displaying aggregated processed data representing the dissemination of unique online source content and its associated influencers. In a system and method of the present invention, the top influencers are shown as nodes of varying sizes, wherein the size is a function of how many times that influencer disseminated the source content and wherein when a user clicks on a node in the interactive display, information about the influencer is displayed to the user. The interactive display may also contain curved lines representing the paths of dissemination of the source content information and may be color-coded to represent distinct influencer networks.