Abstract: A smart phone (101) captures an image (113) of a video frame of a movie and sends it to a server (107) for comparison with data stored in a database (112) for determining the title of the movie and identifying the particular video frame in the movie. Another database (110) is interrogated whereby items of merchandise contained in the image of the identified video frame are extracted and displayed on the smartphone along with brand names and a retailer's details. To reduce processing time and the amount of data stored, data relating to only a subset of the total video frames comprising a movie are stored in the database (112). The user may also request to have displayed on the smartphone's screen (102), one of several frames preceding or following the captured frame and request information on items of merchandise displayed in such frames.