Abstract: Methods and systems for discerning human intent based on user-generated metadata are provided. Communications from a plurality of social networks are evaluated to determine whether they are associated with contexts indicative of user intent. When a social network communication is determined to be associated with such a context, a tag may be generated associating the social network communication with the indicated human intent. In addition, information regarding the social network communication may be exported to an application responsible for responsive action.

Abstract: Methods and systems for determining demographics based on user interaction are provided. Demographic information is maintained in association with certain indicators. Information regarding user interaction related to an item of interest is accessed, and indicators may be identified based on the user interaction information associated with a user. It is determined that the user belongs to one or more demographics based on the identified indicators, and a report may be generated.