Abstract: A secure display setting and a method of doing business using the secure display setting are provided. A display setting including a base portion with a lower barrel may be lockingly secured to an upper portion including an upper barrel and prongs with a gemstone located therebetween. A spring is used to bias the gemstone against the prongs. In certain forms of the invention, the gemstone can not be removed from the display setting without causing obvious damage to the display setting. The value of the gemstone is maintained or secured by the seller if the potential customer returns the display setting with obvious damage.