Abstract: An information dissemination method and apparatus facilitates transmission of information to primary receivers and re-transmission to secondary receivers using native mobile devices, without necessarily depending on friends lists or the internet. The chain of transmission “links” can be tracked and logged, and users in the chain can be rewarded for participating. The information, referred to as “germs,” can be generated, propagated and spread in a viral manner, wherein the germs are filtered and exchanged among users in close proximity, within a pre-registered user group, or through the internet. Embodiments can be used for one-to-one and one-to-many communications in the social media, advertising, and/or security industries, and do not require client-users to know each other or be on friends lists.