Abstract: Hunting rifles must be sighted-in for accuracy at long range and such a procedure is complicated by the scarcity of long range firing ranges. The invention simplifies the sighting-in procedure on short rifle ranges and provides for the sighting-in of rifles equipped with telescopic sights. This is accomplished by the use of a sighting-in target having a cross comprised of equal length horizontal and vertical lines intersecting at their mid-points. The lines are provided at the ends thereof with markings in the form of solid-colored circles circumscribed by concentric rings.