Abstract: A method is performed for defining optimal landing location(s) of horizontal wells for hydraulic fracturing stimulation, for improved well performance of unconventional reservoirs. The method includes evaluating one or more planes of weakness, pinch-out points, or thin rock layering in the reservoir that may impede hydraulic fracture growth or may close fractured sections during production. The method can include conducting detailed analysis on core and open hole logs, and defining the presence, density, orientation, spacing, and mechanical properties of various thin interfaces and barriers in the rock mass. The method can include classifying the barriers or thin interfaces based on their effect on hydraulic fracture growth or fracture connectivity, and on uncertainty of their effect.