Abstract: The billboard alternative, which permits the removable attachment of a sign-bearing billboard to the pavement, roads, parking garages, bikeways, walkways, sidewalks, etc. for use by public and private corporations, governmental and non-governmental organizations, and individuals to advertise, promote, and inform drivers safely and effectively of anything that can be advertised. The billboard alternative uses a new, possibly porous material that adheres to the surface using an easily removable, extraordinarily durable adhesive. It allows for quick advertisement logo changes and is safe because the material is slip resistant, quick drying, and flush with the pavement.