Abstract: A buoyant fish lure which is so configured that it can be caused to jump generally upwardly from a body of water in which it is floating by suddenly applying a generally forwardly acting force to the lure via a fish line rig. The lure has a wing lip which is cantilevered forwardly and upwardly from the bottom of a blunt nosed body. The wing lip functions to resolve a substantial portion of a forwardly acting force or force impulse into a vertical component which causes the lure to respond upwardly whereby, if the vertical force component is great enough, the lure is caused to jump from the water. Several alternate embodiments of the invention are shown in the figures and described in the specification.