Abstract: An LED strip light for shelf signboards, comprises a strip-shaped lamp chamber, and an LED light-emitting module. The strip-shaped lamp chamber comprises a card board connecting edge, a non-transparent edge, an upper transparent edge and a lower transparent edge. The upper transparent edge is parallel to the laminate. The LED light-emitting module comprises at least one LED chip, and a strip-shaped reflective device. The strip-shaped reflective device comprises a first reflective surface and a second reflective surface. The first reflective surface reflects all the incident lights thereon toward the upper light transparent edge. The second reflective surface reflects all the incident lights thereon toward the lower transparent edge.