Abstract: An apparatus for bonding paper or foil webs to substrate surfaces. In particular, the apparatus is to be used for applying wall-paper of the type which is provided with an adhesive backing material consisting, for example, of polyvinyl acetate. In use, the apparatus is pressed against the positioned wall-paper and is moved over it. It includes a heater which softens the adhesive material, a roller or resilient strip which presses the wall-paper against the substrate surface and a cooler which cools and solidifies the adhesive backing material.