Abstract: Embodiments of the present invention are directed toward a device, system and method of television broadcasting of live feed from mobile devices. A client application residing on a mobile device allows a user of the mobile device to provide real-time reporting of an event to a central location which is configured to broadcast such live feed. A broadcaster is able to invite a user to provide the live feed. In addition or alternatively, a user is able to propose to the broadcaster that the user, who is located in proximity of a news-worthy event, is willing to commence a live feed. The broadcaster is able to accept or reject the proposal, and modify or negotiate the terms of the transfer of the live feed. The live feed is typically incorporated substantially in real time within a live broadcast.