Abstract: A system for targeting contextually relevant digital communications based on past, current, or forecasted weather conditions is disclosed. The system receives passive location information from a viewer and a real-time feed of weather information from a weather database. The disclosed system assesses the weather condition in a given location and then manages the display and rotation of advertisements with both direct and indirect weather dependencies.
Type:
Application
Filed:
July 23, 2012
Publication date:
November 15, 2012
Applicant:
WeatherAlpha, LLC
Inventors:
Daniel Lewis Alexander, Jason Buckingham Chen
Abstract: A system for targeting contextually relevant digital communications based on past, current, or forecasted weather conditions is disclosed. The system receives passive location information from a viewer and a real-time feed of weather information from a weather database. The disclosed system assesses the weather condition in a given location and then manages the display and rotation of advertisements with both direct and indirect weather dependencies.
Type:
Application
Filed:
October 5, 2011
Publication date:
April 26, 2012
Applicant:
WeatherAlpha, LLC.
Inventors:
Daniel Lewis Alexander, Jason Buckingham Chen