Abstract: In methods and systems, a textual portion of an electronic message from a first user device to a second user device is received. One or more contextual tags to represent a context of the textual portion are recommended. The recommending the one or more contextual tags is based at least in part on the receiving the textual portion. One or more rich media elements are recommended to represent the context of the textual portion. The recommending the one or more rich media elements is based at least in part on the one or more contextual tags. The one or more rich media elements and the textual portion are integrated into a rich media message. The rich media message is provided to the second device.