Abstract: A method for operating an electronic publishing system to display one or more advertisements, comprising the steps of: receiving user content to be displayed on the electronic publishing system; determining the one or more advertisements as a function of the user content and the user's behavior on the electronic publishing system; displaying the user content on the electronic publishing system in a specific format conducive for display of such user content; and displaying the determined advertisements on the electronic publishing system using the specific format to resemble the user content.

Abstract: A method for managing a user's personal information, comprises the steps of, managing one or more electronic user profiles; selecting one of the user profiles; joining a virtual room having one or more members; using the selected profile to communicate with the members of the virtual room; and communicating with one or more of the members.