Abstract: A method of generating television Audience Measurement System (AMS) reports and a system executing the method are disclosed. The method comprises the steps of receiving a plurality of encoded report payloads from a plurality of client devices, storing the encoded report payloads in a database, transferring at least one encoded report payload from the database into randomly addressable memory (RAM), decoding the at least one encoded report payload in RAM, parsing the decoded data in RAM with at least one matching algorithm to determine the occurrence of events, compiling a database of parsed data, and generating an AMS report from the database of parsed data.

Abstract: Unique content identifiers allow users to find and select desired network or locally stored content or applications, solving a problem of user content search and selection in systems that provide access to large libraries of content. A method of selecting digital media content according to the invention includes the steps of providing a database of content ID codes, wherein each code uniquely and permanently identifies different, specific digital media content. One or more of the content ID codes are entered using an input device, which causes the immediate or scheduled viewing of the content associated with the input ID code. The content ID code may be numerical, alphanumerical, or may comprise some form of uniform resource identifier. The digital media content is a broadcast video program, an on-demand video program, an on-demand application program, or a game. The database, or portions thereof, may be electronically stored at the location of the display or at a location remote from the display.