Patents Assigned to Webad Campaign Analytics LP
  • Web campaign promotion system and method
    Patent number: 8781895
    Abstract: Events generated by customer interaction during an internet-based session are made available for use by a system for tracking the effectiveness of web advertising campaigns. Event occurrences are collected for evaluation to determine whether campaign goals are being met. Campaigns are defined by rules indicating which ad content is to be displayed to which customers. Event types to be reported are selected depending on the needs of the particular campaign.
    Type: Grant
    Filed: February 21, 2006
    Date of Patent: July 15, 2014
    Assignee: Webad Campaign Analytics LP
    Inventors: Bruce C. Macartney-Filgate, Edelmiro Perez, Jr., Carolyn C. Faour, Neil Dholakia