Abstract: A labeling device (1) for applying a label to a product (2) located on a conveyor (3), includes an application cell (4), at least two label dispensers (5a,b) arranged outside the application cell (4) and an applicator (6), mounted inside the application cell (4), the applicator (6) being adapted to label the product (2) at variable positions on the conveyor (3) individually detected by a measuring system (9) at variable conveyor speeds, such that the labels are applied by a method for applying a label by the labeling device (1).