Abstract: A computerized system for synchronously adjusting pricing displayed in online advertisements, comprising: a pricing logic module configured to determine a price for an item based on inputs, the pricing logic module configured to receive the information from at least one of an external dealer, manufacturer, and marketing service; and a deal investigator module configured to receive information from the dealer, the deal investigator module being configured to sort the information received from the dealer and to send the information to the pricing logic module, the system being configured to synchronously update pricing in online advertisements based on a price determined by the pricing logic module.