Abstract: A method and apparatus are provided for reducing flicker of a display image defined in HTML format for display on a television monitor. One embodiment of the present invention incorporates a tag that may be attached to an image to be displayed on a television monitor. This is done so by a particular tag that designates a file name which includes object of image data stored in a file. The tag identifies an image as either having a frequency profile that will result in interlace flicker or as having a frequency profile that will not result in interlace flicker. When a World Wide Web (WWW) browser employing this embodiment encounters such a tag, it will apply flicker reduction filtering to the image when the tag identifies the image as having a frequency profile that results in interlace flicker. Otherwise, the browser displays the image as is.