Abstract: A method for stopping a discrete product that is fed by a continuous conveyor along a feed path in a feed direction to a stop location, the method including the steps: initially moving a stop at the stop location from a reset position outside of the feed path into the feed path so that the discrete product contacts the stop and moves the stop in the feed direction by a damping length wherein an impulse of the discrete product is dissipated by a fluid flowing through a throttle element; subsequently removing the stop from the feed path and moving the stop by the damping length against the feed direction back into the reset position; and pivoting the stop from the reset position into the feed path and pivoting the stop from the feed path into the reset position about the feed direction.