Abstract: The present invention relates to systems and methods for providing a programmatic approach to guided sales execution. More particularly, the system includes an Executive Engage platform that further includes an impact area model builder, a financial impact model builder, a discovery engine, and an interactive sales process model builder. The impact area model builder is configured for determining at least one impact area for a related group of customers potentially targeted by a sales team promoting a product or service. The financial impact model builder is used for creating a financial impact model for each impact area, wherein the financial impact model shows a beneficial financial impact on the impact area when using the product or service. The discovery engine is configured for creating at least one discovery tool used for collecting information from one of the group of customers to support use of the financial impact models.