Abstract: A method and computer system for combining functions of social networking and shopping are disclosed. In one embodiment, a server stores user information including information concerning products recommended by a user. The user may notify a friend or a group of people of a recommended product and receive credit when a friend or member of the group purchases a product based on the recommendation. A user may also take guests on a virtual shopping tour, in which different virtual stores may be visited and different products may be discussed and purchased.