Abstract: A method and apparatus are provided for presenting multimedia content to caller and/or a called party in association with a telephone call. Content may be presented pre-ring (before the called party's telephone rings), in-call and/or post-call. Content presented to a party may be related to or selected by another party participating in the call, or may be related to a third party (e.g., an advertiser that paid for the ability to have its content presented). Presented content may be actuable, and allow a caller to change the destination of a call, take advantage of an offer presented to him, redeem a coupon, schedule or queue a subsequent call, etc. To find a desired destination party, a caller may initiate a manual or automatic search of his local contacts (on his telephone) and/or a central or global directory or contact list.

Abstract: A system and method are provided for rating online electronic content. A compilation of information or other item of electronic content is presented to a user, along with comments. The comments may target discrete portions of the content item (e.g., a sentence, a statement, an assertion), the content as a whole, or another comment. A user is able to identify a specific portion of the content item as a target for a new comment, which will automatically be associated with that portion. Users may rate the content item, a portion of the item and/or other users' comments based on credibility and/or other traits (e.g., bias, accuracy, violence, enjoyability, prurience). Users' ratings are tallied to produce an overall rating for comments, commentators, portions of content item, entire content items, a program or series or other source of the content item, etc.