Abstract: A premium package having an easily removable premium panel secured thereto and disposed therein, includes a parallelepiped carton defining an interior void and having a pair of opposed major side panels and a pair of opposed minor side panels connecting the major side panels. At one end of the carton, a major end panel is secured to one of the major side panels and defines a tuck flap, the major end panel being movable between a closed position wherein it closes the one end of the carton and an open position wherein it enables access to the carton void. A premium panel is secured to the other of the major side panels by a line of weakness and disposed within the carton void.