Abstract: A system and method for processing a request for contextual information. The method comprises the steps of receiving a request for contextual information from a client, determining particulars of the request. The method also comprises the step of determining an appropriate response to the request, the appropriate response comprising at least one selected from the group comprising of: (1) enhancing, adding, or deleting select particulars of the request, (2) determining at least one appropriate sponsor or provider to fulfill the request, and (3) determining appropriate contextual information to present to the client in response to the request.