Abstract: Disclosed is a system for managing internet-based location data by periodically requesting and receiving information relating to the identification of a storefront or business. The system can obtain this information by interfacing with the application programming interface (API) of a website or otherwise searching the website and periodically retrieving identifying data from the website. The system can then match the retrieved identifying data with actual identifying data of a storefront or business to determine the accuracy of the client-stored identifying information. Results of this matching can then be distributed to the end user via the server, or output to external store locator functionality to help consumers locate the storefront or business.